APA Style

willam D. perreault,, E. jerome mccarthy. (2002). Basic Marketing A Global-Managerial Approach (Fourteenth). : McGraw-Hill Education.

Chicago Style

willam D. perreault,, E. jerome mccarthy. Basic Marketing A Global-Managerial Approach. Fourteenth : McGraw-Hill Education, 2002. Text.

MLA Style

willam D. perreault,, E. jerome mccarthy. Basic Marketing A Global-Managerial Approach. Fourteenth : McGraw-Hill Education, 2002. Text.

Turabian Style

willam D. perreault,, E. jerome mccarthy. Basic Marketing A Global-Managerial Approach. Fourteenth : McGraw-Hill Education, 2002. Print.