Strategic Brand Management: Building, Measuring, and Managing Brand Equity | ACT American College of Technology

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

Kevin Lane Keller - Personal Name;

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Series Title: -
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Publisher: : Prentice Hall., 2012
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Language: English
ISBN/ISSN: 978-0-13-266425-7
Classification: NONE
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Edition: 4th Edition
Subject(s): Business Administration
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity

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