Strategic brand management: building, measuring, and managing brand equity | ACT American College of Technology

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Strategic brand management: building, measuring, and managing brand equity

Kevin Lane Keller - Personal Name;

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Series Title: -
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Publisher: : Pearson., 2012;2013
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Language: English
ISBN/ISSN: 978-0-13-266425-7
Classification: NONE
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Edition: 4th Edition
Subject(s): Business Administration
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