Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

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Always On: Advertising, Marketing, and Media in an Era of Consumer Control (Strategy + Business)

Christopher Vollmer - Personal Name; Geoffrey Precourt - Personal Name;

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Series Title: -
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Publisher: : McGraw Hill., 2008
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Language: English
ISBN/ISSN: 0-07-150829-5
Classification: NONE
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Edition: First
Subject(s): Business Administration
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Always On: Advertising, Marketing, and Media in an Era of Consumer Control

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