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BUSINESS-TO-BUSINESS BRAND MANAGEMENT: THEORY, RESEARCH AND EXECUTIVE CASE STUDY EXERCISES

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Detail Information

Series Title

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Call Number

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Publisher

: Emerald Group Publishing Limited., 2009

Collation

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Language

English

ISBN/ISSN

978-1-84855-670-6

Classification

NONE

Content Type

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Media Type

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Carrier Type

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Edition

Fifteenth

Subject(s)

Business Administration

Specific Detail Info

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Statement of Responsibility

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